Peter F Drucker

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> Start with what is right rather than what is acceptable.

> The best way to predict the future is to create it.

> Unless commitment is made, there are only promises and hopes but no plans,

> Plans are only good intentions unless they immediately degenerate into hard work.

> What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that's another matter.

> People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

> Follow effective action with quiet reflection.  From the quiet reflection will come even more effective action.

>  Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.

> Until we can manage TIME, we can manage nothing else.

> Efficiency is doing better what is already being done. There is nothing so useless as doing efficiently that which should not be done at all.

> Efficiency is doing things right; effectiveness is doing the right things.  Management is doing things right; leadership is doing the right things.

> Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

> The productivity of work is not the responsibility of the worker but of the manager.

> There are an enormous number of managers who have retired on the job.

> Management by objective works - if you know the objectives. Ninety percent of the time you don't.

> Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition and of cooperation for force.  It means the substitution of responsibility for obedience to rank and of authority of performance for the authority of rank.

 > Rank does not confer privilege or give power. It imposes responsibility.

> The sales manager becomes a marketing vice president but a grave digger is still a grave digger even when he is called a mortician - only the price of burial goes up.

> Accept the fact that we have to treat almost anybody as a volunteer.

> Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.

> Innovation is the specific instrument of entrepreneurship. Innovation is the act that endows resources with a new capacity to create wealth.

> No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.

> Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

> Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance.  In teaching we rely on the 'naturals', the ones who somehow know how to teach.

> The great mystery isn't that people do things badly but that they occasionally do a few things well. The only thing that is universal is incompetence. Strength is always specific! Nobody ever commented, for example, that the great violinist Jascha Heifetz probably couldn't play the trumpet very well.

> The most important and indeed the truly unique, contribution of management in the 20th century was the fifty-fold increase in the productivity of the MANUAL WORKER in manufacturing. The most important contribution management needs to make in the 21st century is similarly to increase the productivity of KNOWLEDGE WORK and the KNOWLEDGE WORKER.

> The purpose of business is to create and keep a customer.  Because its purpose is to create customers, each business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.